“Websites promote you 24/7: No employee will do that.”
Morning!! It is a very good idea of summarizing all of my web development tools and other online resources to provide an entire one stop solution for mounting our business and especially for start-ups.
I realized most people have a hard time when trying to start their own online make money business journey, you don’t know how to start, what tools will you use to help you get started, how much time you will invest in this doubting business model, how do you make money? I hope my own experience and writing here could help you get started and understand the overall concept of the online marketing business.
Most important tip: always find proper tools or a good web developer to help you get the work done efficiently. In my past experience, almost anything your do, there is a proper tool to help you get the job done faster. If not, hire a good developer to help you get started. Don’t do anything by yourself, you will end up spending lots of time and still getting a bad design, bug code etc.
I. Initial Planning Scope:
Questions to ask yourself?
1. How much time you have?
Time plays an important role in success in anything, if you don’t have enough time to devote to it, it is hard to succeed!
2. Is your personality fit to this doubting business journey?
There will be up and time of your emotion on your struggling journey, your persistence and keep stamina high to prove you can do this.
3. Are you a business oriented minded person?
Business requires strong entrepreneurship mindset and skills, you should be confirmed that you have this quality of making things happen.
4. What is your expertise and how do you use it to make money online?
You will succeed if you do things you really enjoy and keep working hard on it, so knowing what is your passion and how will this passion help others will push your limit further.
5. Do your market research
You should know what you really going to do and understand your niche audience really well, those people that really need your content to solve their problems, improve their well-being, or save their time on life. They should be willing to pay for the services you provide, if your business is not there to make money at first, it is hard for you to survive.
6. Choose your business model on how to make money:
Most people make the big mistake here, they start up on free services of whatever they bring to the table, but without knowing how to monetize the service or content at first, so they would end up struggling to make money later on. Eventually, if a business is hard to make money, you will lose your passion and business will be dead.
So think about how to make money before even start an online business is a key to your success. Below are couple ways that business normally makes money online.
1) Membership Subscription: If you have great content, tools that people really want to pay for, then you can build front end pages to showcase it, and build a backend register login and payment system to make money out your registered users. You should find a web developer to develop a complete website for this business model.
2) Information product: You can sell information products to your niche audience, create an eye-catching graphics and persuasive writing script to boost your sale.
3) Selling Tool scripts: If you know some of the coding skill, you can develop your own tools to sell on your site.
4) Affiliate Marketing: You can sign up Amazon, Shareasale.com CJ.com for their affiliate links and promote their products on your site or social media channels.
5) Advertising Revenue: most influential bloggers with lots of traffic with this simple method to make stable income online, they apply the AD from Google Adsense network, embed the code in their pages, when users click on the ad link, they got paid a small portion of the advertising fee called PPC(pay per click). There are many advertising platforms online, you can find other advertising integration service too.
6) CPA – Cost Per Action (I personally love this monetizing method): You have to apply to the network, after approval, you can advertise their offers to your marketing channels. CPA means when user taking an action on your ad, you will get paid. Normally, this method paid more than PPC and doesn’t require sales too.
7) Lead Generation: your website will be designed as a lead generation tool when user come to your site, they will see the information designed to tailor their mental desires, if they like to get further information, they have to fill out the information to get your follow up phone call consultation.
8) Business Partnership: talk to your potential business partners about opportunities and referral to make money together.
9) Referral: Your online presence acting as a piece of trust resource to attract some customers that are willing to pay your do the services for them. Your focus is to satisfy their business need and ask for the referral at the end to grow your business.
10) Consultation: If people trust your expertise in this field, they will pay you to consult their business and help them grow. You have to show the proof data first.
11) Sell your business: This is my favorite method. If your build some useful tools that most businesses want to use, you have good amount of register users who already paying your service, your daily unique traffic is decent, many social media mentions, you can sell your business to the company who really need your services and tools to help them grow their revenue, you might end up at selling a good price with a decent profit.
II. Now let’s talk about the web development process
1) Choose a good Hosting
“We see our customers as invited guests to a party and we are the hosts. It’s our job to, make the customer experience a little bit better”
Web hosting company is one of the very good ideas to take a footstep in any business.When we are about to choose a web hosting, there are many 5-star rated companies available in online. It is been a greater difficult to choose a better web hosting company.Finding a web host company which has user every day will be the best option.
I strongly recommend using motion hosting https://goo.gl/sYKDjI because of its WOW features:
• Rich Customer Service
• 14-Year CNET Certified
• A+ Rating
• With more than 27,000 customer compliments in 2016
• 30-day Money-back Guarantee
• 99.999% Uptime Guarantee
• 24/7 U.S. Based Support
• FREE Setup by Managed Hosting
• Get up to 47% OFF Dedicated Servers
Moreover a friendly support even you buy a server or not; doesn’t matter
Branding Domain Name Search Tool
In recent days, every business spends a lot of time on choosing an unforgettable name for their official websites. There are tons websites already available and distributed in all segments. An age of computer has been changed even a petite retail stores. They have their own websites along with the mobile app.
Here, you guys can find a superior domain search tool!! It’s a “Branding Domain Name Search Tool”. This tool helps to find the best domain name related to your industry with its price combinations. Also, it had an option to know which one is acquired and its Who.is information. This will helps to make a better decision instantly.
2) Content Development for Beginners
“WordPress! We don’t just sell websites, we create websites that SELL.”
Everybody thinks “Coding is required to build a website”, but all you want is WordPress. Even if you’re ZERO in coding, you can build a simple content management website. Most of the websites in the world are built on WordPress. Easy navigation, SEO friendly platform are the main reason to opt for WordPress. There are millions of hidden ideas and features which make WordPress big.
Website Speed! It’s a vital matter today. Even Google says that a website with good loading time gets a minor boost in the search engine rankings (SERP’s). When you’re going with WordPress; you never have to worry about the speed and responsive themes. WordPress has plugin through which we can optimize the speed and the network functionality.
3) Buy and Install a Fancy WordPress Themes, Include E-commerce one.
“Websites should look good from the inside and out”
Of course, anyone can find free WordPress themes through online in a single shot. But we have a little snag in this. All free themes will not be performing healthy in the search engine or customized of what you exactly demand. There is a theory called “Investment always gets you the ROI very soon”.
User can install a fresh, clean, spam free, secured and fancy WordPress themes which match the business needs here at https://goo.gl/CFKht6
Optimize press http://www.optimizepress.com/ is an alternate solution to build your own website in less than15 minutes. It is very powerful and easy to use for building any type of WordPress site.
Marketing Website Development
Below are the options for marketing website
• Create Sales Pages
• Converting Landing Pages
• Membership Portals
• Complete Launch Funnels
• Authority Blog Sites
4) For how to setup WordPress digital software download platform:
Affiliate plugin and HTTPS by Cloudflare.com, check here
Adding WordPress free SSL
SSL (Secure Sockets Layer) stands for standard security technology. This deals with the transaction between a web browser and web server. SSL certification is necessary to establish a safe connection between the server and browser.
WordPress Ecommerce plugins for tangible and digital download products:
WordPress e-commerce plugin plays a crucial role for a website. WordPress has different types of plugin, it depends on the requirement (what we need, what is required). For example, if you are selling a tangible product it requires inventory management. It can be established by install the Woo-commerce Plugin.
5) List of My Favorite WordPress Plugins
“WordPress Plugin! You should learn from your competitor but never copy. Copy and you die.”
W3 Total Cache:
User experience and Search engine optimization of your website can be increased by decreasing the features like CDN integrations which can be done by W3 Total Cache plugin.
It looks simple yet a powerful plugin to insert any ad or code into WordPress. Using this user can post all kind of ads including AdSense and Amazon. Insert anything anywhere on the page.
Better Click to Tweet:
“Tweet! You are what you share”
Append the twitter plugin to share your posts and pages. The user can get more exposure for their post on Twitter, which is the second largest social network having more number of users.
With the help of the ‘Buttons X-Lite’, you can build any kind of CSS3 buttons from your WordPress dashboard. Those buttons are completely responsive without any coding efforts.
Google Analytics Dashboard for WP:
This plugin will insert the tracking code in all of your website pages. Automatically it starts monitoring the traffic, real-time statistics, acquisition channels and traffic sources. The analytics reports will be shown in the dashboard.
Hupso Share Buttons for Twitter, Facebook & Google+:
Create social media share buttons for Twitter, Facebook, and Google plus in one shot. This can be done by adding up a simple code.
Incoming Links: (This is a really useful one too)
Monitoring the backlinks is more important than building backlinks. This tool will assist keep on tracking the reports of the existing backlinks and monitoring the incoming links.
NextScripts facilitate to brand our business socially. It Shares blog posted on all our connected social networking websites. The one which I prefer tool is Social Networks Auto-Poster, It is a paid version. It permits users to auto post their articles to all the connected social profiles.
WP Viral Quiz: (I strongly recommend this one too)
Whatever we do on the website, finally we require engaging the users by representing the content in different formats. I strongly recommended this tool which creates awesome viral quizzes on your blogs, as buzz feed does with more features.
WPS Hide Login: (I strongly recommend this one too)
Security is the one we are always talking about. Finally, we should protect our data from data leakage or by hacks. WPS Hide login let you change the login URL name as you like. In other words, it protects your website by changing the login URL and preventing access to the wp-login.php page and wp-admin directory while not logged-in. Before a year my website was hacked and this tool helps to avoid further hacking.
Preventing usual attempts of login can be done by Loginizer. This plugin blocks the IP after it reaches maximum retries allowed. Also, sends an email to the administrator about the attempt.
The exclusive solution for all our SEO activities in the website is Yoast SEO. It was actually called as WordPress SEO by Yoast. It helps in analyzing the website in a real time and other features which make the site even better for web spiders and to the users.
Post Views Counter:
Post view counter is a superlative replacement for WP-post views which displays, how many times a post is viewed in a reliable way.
Social Locker | BizPanda:
Biz panda is one of the greatest tools, I would like to suggest SocialLocker; it is used to build social backlinks. Social locker contains a set of social buttons and a lock. The lock gets opened when an article or post of yours will get shared throughout it.
Auto Affiliate Links:
This is a superior tool for adding affiliate links to the website. You can append the Affiliate links and the keywords in the plugin dashboard. The plugin will place the links automatically when it sees the literal keywords in the posts.
Contact Form 7:
Contact Form 7 plugin will facilitate to supervise all the contact forms on the website. Triggering mail content made easy with a simple markup.
Easy Digital Downloads:
It’s all about a complete solution for all your e-commerce desires. This is the easiest way to sell digital products with WordPress.
AffiliateWP provides affiliate marketing tools and its helps to make more money. It is an easy-to-use, reliable WordPress plugin.
Cloudflare speeds up your WordPress site with protection. This is used for getting site URL as secure HTTS.
Cloudflare Offering CDN, DNS, DDoS protection with security. You have to get the site URL as SSL/HTTPS to protect your WordPress site. Even Google says that a website which is having SSL/HTTPS will get an inconsequential boost in the search engine rankings.
Keyword Difficulty Tool:
Be smart, competitive keywords are hard to rank, let’s find an easier one. Choosing the best marketing keywords is the key to success for any search engine optimization campaign.
You cannot rank single phrase or two phrase keywords very easily as you think. Keyword difficulty tool lets you find out the intricacy of a keyword which facilitates to choose superior easy keywords.
Slider Huge-IT is an awesome WordPress Slider Plugin with lots of good features. Easy to install and build slider in a few minutes.
Moving images be captured by thousands of people instantly than stable images. Nowadays most of the websites have moving slides in their banners.
Everyone in the world wants unique information. Search engine spiders are always looking for unique data to crawl and hoard in their data servers. Plagiarism is a tool which helps to indicate the replica content. Avoid plagiarism and duplicate content, keep Google happy. Also, detects the copies of your posts which are copied. An options page can also be obtainable in the Settings menu.
To Add AMP Mobile News Format will prop up to your WordPress site.Accelerated mobile pages plugin discovered to improve the user experience. It supports and increases the UX across all platforms.
What AMP Provides?
• Higher Performance and Engagement
• Flexibility and Results
OneSignal: – Free Web Push Notifications https://wordpress.org/plugins/onesignal-free-web-push-notifications/
OneSignal is a free web push notification plugin which pushes notification across all type of devices. One signal supports iOS, Android, Amazon, and Windows Phone, Unity 3D, Phone gap, and Marmalade.
6) Where to find your affordable graphic designers, web developers, content editors to get your works done?
“Design is so simple. That’s why it’s so complicated.”
In Google, we can establish a Millions of web designers. For example, if we are searching for “Graphic Designers” means it will show up some details. Even though I am not sure that they are affordable. There are many highly rated graphic designers. You need to research more to know about them. Rather than spending time on analyzing each, try affordable Fiverr services at https://goo.gl/i1AHqh. There you can find plenty of designers and developers for all your web needs.
Create an account for free in stock Unlimited (https://goo.gl/lYxOiw) to find high-quality vector graphics, clipart, icons, and photos. Which are more affordable than any other sources like Shutterstock, freevector etc.
7) Use complete automation tool like Zapier.com to help you speed up your work.
Most of the petite and mid-sized business people have heard about Zapier. It is an online tool which aid to computerize the tasks between the apps which speed up the work. Technical assets are not essential to automate the process. Zapier and IFTTT are the vital tools that users need to know which can automate between 2-3 web apps.
Both Zapier and IFTTT are Editors Choice winners and are well worth using.
8) Proofread- Text with the smart grammar software: https://goo.gl/71Jqbl
“Grammar is the grave of Letters”
Grammatical errors can make a quality user out of our website which increases the bounce rate. It also affects the SEO in major ways. A perfect keyword will be disvalued by a small grammatical error.
Get your grammatical issues solved instantly with Grammarly.
9) Google Analytic and Google Webmaster tools
“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”
Website Owners eagerly want to analyze how many fellows are visiting their websites. Google Analytics is a gratis tool which helps to keep on tracking of your website visitors, page views, where they are landing on the website; bounce rate, user flow between the pages, referral, organic and social traffic, new visitors, and returning visitors. We can get more free features by installing a small code.
Google webmaster is a supportive tool which helps to analyze the missing factors in the website. With this tool, we can augment or reduce the crawl rate, Search queries generated, duplicate meta and title tags between the pages, 404 errors and other soft and hard errors, index status, search appearances (especially for e-commerce website – Make use of structured data, data highlighter, rich cards and HTML improvements)
10) Use Getresponse.com email software to communicate with your audiences; make sure set up the WordPress plugin also.
Start your free, no-risk, 30-day trial! https://goo.gl/qtsrHl
Get responses affordable email marketing software to grow up your business. Create, send and track effective email campaign with easy steps. No coding knowledge is required. Start the 30 days trial with no risk.
All-in-one Online Marketing Platform to Grow Your Business:
• Email marketing
• Landing pages
• Marketing automation
III. Main Brainstorming ideas to market your newbie site?
For How to use Paid Advertising, please check here: https://metricbuzz.com/blog/10-paid-local-advertising-ideas/
“Brainstorming is a nexus of ideas”
1. “Content is the king” keep writing good content that your users love to read and share it for a reason. Content is like the real estate that keeps giving you the quality search traffic and back links. A useful content will always be read and shared by thousands of users. There are plenty of content available in online for the same topic, but only a few rocks and stayed in many hearts. Research and write your own ideas which could be helpful in many ways. Do not make marketing content, just wait for the traffic. The aim can be marketing but the information should not sense like that.
Steps to follow:
• Take one of your service or product
• Research and find a best popular similar topic using Buzzsumo
• Write content on your own targeting the single long tail keyword
For EX: If you write an article about weight loss, then you will be falling in the big sea of weight loss articles. They are tons.
You need to be more specific in every writing. Weight loss using Garcinia Cambogia in 7 days will be a good specific niche.
Use a combo of Google Planner, Google instant search suggestions, Pinterest search suggestions, Keyword Difficulty tool and Google Trend to understand which the hot keyword with low competition rate is.
2. If you are selling products, you can use Ebay, Amazon, and Google Shopping to advertise your products. You can also use Clickfunnels to sell your products find a link here https://goo.gl/HFNbLd. You can also join venture with other Webmasters that help you sell digital products. Few sites like https://shareasale.com/m-login.cfm or clickbank.com.
You can boost your business by setting up a perfect sales funnel. Clickfunnels helps you to do that with the little tricky mechanism. You need to clearly understand what your customer’s needs and wants. There is a difference between needs and wants. For ex: I want a burger and also need fires and coke which makes the marketing funnel success to MC Donald’s.
3. Find out who are your niche audience, and then target those niche forums, engage with the audience there. For example, if you are writing about virtual reality content, then http://vrtalk.com/forum/ is a good easy forum to start the marketing.
Make the forums to work for you:
• Register with your real name and fill all the fields
• Give an Intro
• Do not be with the intention of marketing your product/service in the first shot
• Stay calm, Help others a lot; just for free, so that the senior members of the forum treat you as Gold.
• Increase your reputation by giving awesome replies
• Do at least 100 plus posts, I mean help at least 100 plus peoples or questions.
• Wait! And help again with 20% marketing in mind
• Sooner the forum members will refer you when someone asked related to the service you’re providing
All these can be done in a high moderated forum to get business. Search “any niche + forum” in search engine to find the best top rated forums
4. Use outbrain.com content advertising platform for reaching millions of audience at an affordable price. Make your content published on CNN, people, ESPN and other thousands of news portals to get maximum exposure.
5. Reddit.com is one of the greatest social bookmarking sites in the world, because of its high moderation system. Reddit has a number of users which make the information gets posted in the targeted category. Reddit also acts as a discussion sharing platform where users ask or share their opinion and the users of Reddit responding to that.
How to promote your business on Reddit?
1. Register and verify the email
2. Give valuable comment on other posts related to your industry
3. Get increased of your karma score
4. Buy the affordable Reddit Gold membership
5. Post as text links in the right Subreddit, read the rules of Subreddit you’re trying to post.
6. Create a discussion, create exposure.
6. Use https://advertising.digitalpoint.com/, it is good for SEO marketing content.
As I said earlier forums are the great way to explore any business. Digital point is one of the best SEO or internet marketing where you can promote and engage if the business is something relevant to web industry.
7. Learn how to do Growth Hack Marketing.
Creating a widget, extension, Add-on, and plugins that can have massive exposure rate.
The topics of growth hacking spark many valuable discussions, content, comments in the last 4 years. The term growth hacker is discovered on 2010 by Sean Ellis. The companies like Facebook, Dropbox with many others used this technique to grow more and more.
8. Hire social media marketer will help you posting engage content in your social media account and raise the fan volume. You can spend some money on the social media advertising too. Not just sharing content alone and also it will create social brand awareness. You have to prepare a strategy plan before posting to it.
Before posting everyone should remember that social media websites were discovered to entertain the people, not to the business. But nowadays many businesses attracted to the Social Medias.
For example, Facebook marketing
• Collect all the related data before posting into any social media
• Post on the right time, every 8 hours
• 20% of your posts can be a marketing content
• All others should be engaging posts, fun facts, quiz, videos, blogs, Gif, Question and answers, inspirational quotes or anything which makes the user stay In-between do the marketing actions.
• 360 video is the new marketing media on Facebook, you can buy a 360 video camera, create a 360 video of your business, then use the video to advertise using the Facebook AD, we have tried it, it is powerful and effective to attract the eyeballs and likes. https://blog.visualpathy.com/facebook-live-360-streaming/
9. Creating content as video format, and upload to YouTube. Still, no other video sharing portals beat the YouTube because of its subscribers. Moving images or otherwise called as videos will get more exposure than a banner. Explainer videos of a business can be easily understandable within some minutes than reading it’s about us page.
We need to cover all type of audiences; I mean representing the content in different formats to make the customers comfortable in understanding our business.
10. Doing quality press release to boost your online visibility and backlinks to your sites. https://www.metricbuzz.com/pr/. Local news or local announcement can be released via press to get more exposure. Person to person marketing cannot work all the time when you’re launching a product or inventing a service. There are many press release websites that anyone can find online. Choosing the right PR websites is purely depends on your target. If you planned to release it locally then go for location based press release sites. For a brand, promotions go with all kind of press release submissions (Globally and locally).
11. Slideshare.com creates content to engage with your audience. LinkedIn acquired slide share because of the professionalism hid inside the slide share. LinkedIn is of the best high domain authority documents sharing the website where anyone can register for free and upload their document.
Features of Slide Share
• Global rank is 144
• In India slide share ranked in 72nd position
• The majority of the traffic comes from the United States, Mexico, and India.
• Domain authority is 95.01
• Featured slide share gets tons of views
• Accepts presentation, document, Video, and PDF.
• Males and females are almost equal
Steps for better Slideshare marketing:
1) Find relevant hot topic related to your niche
2) Use Buzzsumo, Google instant search, Buffer, Reddit and Feedly for finding the trending topics.
3) Content which helps others will be seen by many people, So prepare content to help others in terms of valuable information.
4) For example: If your niche is “Weight loss” then creating at least 10 presentations and uploading in the SlideShare will give you better results.
Tips for weight loss in 7 days
How to lose weight in 2 weeks at home without exercise
How to lose weight naturally using home remedies
Popular Weight Loss Pills and Supplements Reviewed
Amazon best weight loss products
Tips to increase metabolism and burn fat
5) Posting in the SlideShare alone doesn’t give you enough traffic
6) Just show to the outside world
7) Share the presentation in your social media accounts and related social groups
8) Get more followers on Slideshare, brand yourself.
9) Add a Pulse in your LinkedIn about the SlideShare
10) Mention the post in your website, Use it for outbound links for the related keywords.
12) Research your potential related businesses in the same industry and call them to discuss some possible opportunities. If you’re in marketing then you must know about B2B marketing. In recent eras, many companies are looking for an acquisition. Partnering with a company gets more benefits then struggling as single.
If you’re a start-up then call the mid-sized companies who are looking for best hire! Speak with them; share your thoughts and expertise. Grow together.
13) Online advertising became a confusing sector for the new bees. Even an expertise gets failed by advertising the right thing on the wrong place. If you want to see which ads work? We show you what works, so your ads will succeed every time! https://goo.gl/ybzsu5
14) How to get quality high ranking backlinks?
If you post links on most social media platforms, you don’t earn the link, you just share a link, Google ranking won’t look at the links as the authority link, so it doesn’t help you gain a higher ranking in the search results.
So, you have to get the quality backlinks from the quality high ranking sites. If you write a quality article that worth mentioning by Buzzfeed.com, then it is considered a good backlink since it is linking to the quality site.
Guest post idea:
You can write a quality article and submit it to the below sites, wait for their time on moderation and approval. Or you can find a professional Guest post writer who has the writing privilege to some authority sites, ask him or her to write for you and publish the article, you will find it dramatically improve the acceptance rate.
You can find some of the guest posting services here: https://www.upwork.com/o/profiles/browse/?q=guest%20posting%20service&user_pref=1
You should submit your idea pitch from an email to email@example.com. Make sure with proper title, ideas scripting and no attachment.
Submit here: https://www.entrepreneur.com/page/236106
Submit here: http://searchengineland.com/how-to-become-a-guest-contributor
Submit here: https://blog.hubspot.com/guest-blogging-guidelines
Submit here: http://www.lifehack.org/contribute
Submit here: http://www.huffingtonpost.com/contact/
Submit here: https://www.theguardian.com/careers/guardian-careers-guidelines-for-contributors-and-writers
Submit here: http://mashable.com/submit/
Submit here: http://www.businessinsider.com/contribute-to-business-insider
Submit here: https://techcrunch.com/got-a-tip/
IV. If you want to succeed in anything, feeding your brain with good information is so critical!
My personal suggested books to read, I have read it and it is pretty good.
Any questions, you can drop me a message here: https://www.metricbuzz.com/en/contact